{"id":17189,"date":"2016-10-02T05:18:39","date_gmt":"2016-10-02T10:18:39","guid":{"rendered":"http:\/\/www.howderfamily.com\/blog\/?p=17189"},"modified":"2021-12-03T07:27:47","modified_gmt":"2021-12-03T12:27:47","slug":"residual-braniff","status":"publish","type":"post","link":"https:\/\/www.howderfamily.com\/blog\/residual-braniff\/","title":{"rendered":"Residual Braniff"},"content":{"rendered":"\n

I’m not sure if I ever flew on Braniff Airlines although I certainly recognized the name. That’s why I mentioned it when I spotted Braniff Street<\/a> outside of Hobby Airport in Houston, Texas in the previous article.<\/p>\n\n\n\n

A Very Brief History of Braniff<\/h2>\n\n\n\n
\"Braniff_DC8_N1805_Calder_CS_0249-006_Colormailer_Flickr.<\/a>
A Braniff airliner with a Calder design<\/figcaption><\/figure>\n\n\n\n

Braniff International Airways began flying in 1928, the creation of brothers Thomas Elmer and Paul Revere Braniff. They flew first out of Oklahoma City. Braniff grew and expanded into Texas in the 1930’s, and then throughout the American Midwest. Over time it expanded the network even farther, within the United States and later into Latin America and Europe. Braniff also moved its headquarters to Dallas, Texas, initially to Love Field and later to the new Dallas-Fort Worth International Airport. The airline drew attention for its customer service and its brightly colored jets, including a couple that sported designs by Alexander Calder<\/a>.<\/p>\n\n\n\n

The United States deregulated its airline industry in 1978 and that spelt trouble for Braniff. It had been one of the strongest, fastest growing airlines in a regulated environment. However it simply couldn’t compete with cheaper, more flexible airlines that soon flooded the marketplace. Braniff folded in 1982, surviving only five years into deregulation. The name lived on for awhile, used by other companies that purchased it after bankruptcy, but reduced to a zombie-like state.<\/p>\n\n\n\n

Many people fondly remember Braniff and have tried to preserve its legacy<\/a>.<\/p>\n\n\n\n

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Dallas<\/h2>\n\n\n\n

Braniff retained a particular stronghold in Texas during its heyday. The Braniff Street in Houston wasn’t unusual. Other ghostly fingerprints remained throughout the state. I found Tom Braniff Drive running along the edge of the University of Dallas (map<\/a>). It intersected with Airport Freeway, leading directly to Dallas-Ft. Worth Airport. I thought it odd that someone placed a road honoring one of Braniff’s founders so far away from the airport, a good 10 miles (16 kilometres) distant. I didn’t feel the choice was completely coincidental although I wondered what connection it might have with the university.<\/p>\n\n\n\n

A little light searching uncovered a Braniff Graduate School of Liberal Arts<\/a> at the University of Dallas. That implied something larger than a casual correlation. However Tom Braniff died in 1954<\/a> and the university didn’t exist until 1956<\/a>. That chronological mystery revealed itself easily too. Braniff teamed up with his friend, businessman (later Senator) William Blakely to form the Blakely-Braniff Foundation in the 1940’s. The foundation provided a substantial donation to the university in 1966, creating a graduate school in Braniff’s memory.<\/p>\n\n\n\n

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San Antonio<\/h2>\n\n\n\n

San Antonio, Texas became and remained a Braniff destination from the airline’s earliest days.<\/p>\n\n\n\n